"The ideas and manner of thinking characteristic of a group, social class, or individual."
http://www.google.co.uk/#hl=en&q=ideology&tbs=dfn:1&tbo=u&sa=X&ei=rPgHTt_lFMyz8QO5mLWLAg&sqi=2&ved=0CBwQkQ4&bav=on.2,or.r_gc.r_pw.&fp=a8a55e593a51cf94&biw=1072&bih=479
The ideals or thoughts of an individual, or even a whole society, are collectively known as the Ideologies it holds. These thoughts hold a great influence in the way a society functions everyday, for example within the Western society many people believe in sex before marriage and this is duly portrayed through the media in the form of Books, Magazines, Music videos, TV programmes and Film. In the Eastern society they do not follow the same Ideology therefore, the Media Industry must take this into account when creating a media product for them.
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