Fragmentation of self/identity: the deterioration of individual/original beings,ideas or things ina culture/group/civilisation leading to the general unification of their beliefs,thoughts, idolofies and interests.It may be argued that in the current day and age there is a huge fragmentation of self/identity as people all have similar thoughts and ideas and dress the sam as well. There is no such thing as originality as it is simply the recycling of old ideas with new labels.
Fragmentation of Narrative: the deterioration of original storylines/concepts for books, Movies, Songs, Music videos and TV programmes.This leads to the repetition in storylines and concepts with no new material rendering audiences incapable of utilising old media ideas.At the moment there is a worry that the media industry has run out of new ideas and thus it leaves them prone to repeating classical cliche topics. For example all Romantic narratives follow the concept of girl meets boy, guy likes girl, girl likes guy, they have a problem, they break up... and so on. Each medium tries to put their own variation on the concept to make it original. At the moment there is a huge increase in novel/comic stories being used in cinema e.g Captain America, Thor, The Harry Potter Series, The Twilight Series.
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