Hi, I'm Jasmine and this is my A2 Media Studies Blog, anything found here is my own creative genius...unless stated otherwise. So read and enjoy! :)



Wednesday, 29 June 2011

Analysis of a Music Video using Key Terminolgy


The Music video Last Friday Night (T.G.I.F) by Katy Perry utilises, Flashbacks, Dream sequences and Different POVs in order to fully convey the complications of teenage relationships. The Music video has a clip before and after the actual music video in order to provide insight/context to the video's narrative/story. The narrative itself is told in a retrospective manner, similar to an Episodic narrative, as the main character 'Kathy' re-lives the events of the previous night.

Katy’s character is the stereotypical geek who goes through an amazing makeover allowing her to gain the attention of her ‘Jock super-crush’, thus following elements of an American teen-romance, this establishes the Disequilibrium. The 'Geeky' boy is in love with Katy and at the end of the narrative, as is the typical cliché; he turns out to be the better option for her hence the restoration of a new equilibrium, in the ending clip, much similar to the first.

The Dream sequences are told from his POV with the costumes emphasising their positions for comedic effect, whereas the rest of the video is told from Katy’s perspective.  The memorable and well-known American teen party-next-door atmosphere is satisfied in the form of Rebecca Black who takes on the role of the ‘popular girl’ who using Propp’s Character theory serves as the Donor, Helper and the Dispatcher. However in reference to Goffman's character theory she would be named more appropriately as a 'Deuteragonist' (secondary character).

The constant Media references within the video work as forms of Intertextuality; Black’s song 'Friday' has been named one of the worst songs and the term T.G.I.F is a world-renowned phrase/abbreviation for 'Thank God Its Friday'. The Music Video will serve as a means to raise awareness of both artists, as well as boost the sales of their music individually.

1 comment:

  1. A great few paragraphs! Not just a description, great use of key terms.

    ReplyDelete